In a clash of tech billionaires, Mark Zuckerberg dealt a blow to Elon Musk as Instagram’s Threads platform, a rival to Twitter, was launched by Meta. The app’s ties to Instagram are expected to attract a large user base and advertising opportunities, potentially diverting ad revenue from Twitter, which is struggling under its new CEO. Threads function as a standalone app but allow users to log in with their Instagram credentials and follow the same accounts, making it an easy addition for Instagram’s 2 billion monthly active users.
The launch of “Threads” comes amid an ongoing rivalry between Zuckerberg and Musk, with the two trading barbs and even threatening to settle their differences in a real-life mixed martial arts cage match in Las Vegas. Meta’s timing appears strategic as Twitter has faced turbulence due to Musk’s controversial decision-making in recent months.
While Meta is likely to focus on user growth initially, industry analysts predict that big brands will invest heavily in advertising on Threads to capitalize on its relative brand safety and early buzz. Notably, brands such as Billboard, HBO, and Variety quickly set up accounts on the platform, along with celebrities like Shakira and former Meta Chief Operating Officer Sheryl Sandberg. Despite this, there were no visible ads on the app at the time.
For users interested in joining Threads, here’s a step-by-step guide on how to download and sign up:
How to Download Instagram Threads
Step 1: iOS users should open the App Store, while Android users can access the Play Store.
Step 2: In the App Store, tap on the search icon at the bottom right corner, and enter “Instagram Threads” in the search bar. Android users can tap the search bar at the top of the Play Store screen and search for “Instagram Threads.”
Step 3: Look for the Threads app with its distinctive icon—a white “@” symbol against a black background. Tap on the Threads app to proceed.
Step 4: iPhone users can tap “Get” to download and install Threads. Android users can simply click on the “Install” button.
How to Sign Up for Instagram Threads
Step 1: Once Threads is installed on your device, open the app and tap on the “Log-in with Instagram” button to sign in using your existing Instagram account.
Step 2: If you prefer, you can import your profile from Instagram by selecting the “Import from Instagram” button. Alternatively, create a new profile on Instagram Threads by manually entering your bio, link, and profile picture. Tap on each icon and provide the required information. Once done, tap “Next” to proceed.
Step 3: Choose whether you want to have a public or private profile.
Step 4: You will see a list of people you follow on Instagram. Tap the “Follow all” button to follow all of them on Threads. Alternatively, tap the “Follow” button next to individual names to select specific accounts to follow. You can skip this step by clicking on the “Next” button located in the upper-right corner.
Step 5: Tap “Join Threads” to officially join the platform.
The launch of Instagram Threads by Meta signifies a significant move in the rivalry between Mark Zuckerberg and Elon Musk. With the potential to attract users from Twitter and capitalize on Instagram’s massive user base, Threads holds promise for Meta’s growth and advertising potential. As brands and celebrities swiftly adopt the platform, Meta’s strategic timing and focus on user experience may solidify Threads as a prominent player in the social media landscape.