Swiggy, one of India’s leading online food delivery platforms, is making a significant impact in enhancing user experiences with the incorporation of generative AI techniques. The company’s latest move to introduce AI-powered neural search is poised to revolutionize how users discover and order food and groceries, providing them with personalized and intuitive experiences.
According to Madhusudhan Rao, CTO of Swiggy, the neural search feature is a game-changer as it allows users to conduct searches using natural and open-ended queries, eliminating the need for specific keywords. This makes the search process incredibly user-friendly and efficient, allowing consumers to find exactly what they desire without any hassle. The neural search is powered by a Large Language Model (LLM), specifically tailored to comprehend the vast array of food-related terminology, restaurants, recipes, and Swiggy’s extensive search data.
Scheduled for pilot testing in September, the neural search will undergo rigorous testing and fine-tuning before its eventual integration into the entire Swiggy app. By carefully analyzing the pilot results and user feedback, Swiggy aims to create a seamless and flawless search experience for all its users. Additionally, the neural search will soon support voice-based queries and select Indian languages, catering to users from diverse linguistic backgrounds.
But Swiggy’s vision doesn’t end with food ordering alone. The company is also integrating neural search into its Swiggy Instamart segment, allowing customers to explore groceries and household items more conversationally. This innovation promises to revolutionize the way customers shop for essentials, offering an intuitive and hassle-free shopping experience.
In another groundbreaking innovation, Swiggy has applied generative AI techniques to its Swiggy Dineout segment. The introduction of a unique conversational bot acting as a virtual concierge aims to guide users to restaurants that align with their specific preferences. By considering factors such as ambiance, kid-friendliness, valet parking, ratings, and cost, this personalized approach enhances the dining exploration process for users, helping them discover new and exciting dining options.
Furthermore, Swiggy is leveraging generative AI-led solutions to improve support for its restaurant and delivery partners. The company is currently piloting in-house tuned LLMs, empowering restaurant partners to self-serve on various processes and address queries related to onboarding, ratings, payouts, and more. This forward-looking approach not only streamlines operations but also ensures faster issue resolution, ultimately benefiting both partners and the company.
The introduction of generative AI techniques within Swiggy’s ecosystem represents a paradigm shift in the food delivery industry. By harnessing the power of AI, Swiggy aims to elevate customer satisfaction, optimize operational efficiency, and stay ahead in the competitive market. As the company continues to innovate and invest in cutting-edge technologies, users can look forward to a future where ordering food and groceries becomes a seamless and delightful experience.